There is a sea change in how Asian Americans are perceived in this country and, more importantly, how they are perceiving themselves. As the fastest-growing ethnic segment with a buying power that exceeds $1 trillion, Asian Americans are capturing the spotlight across our cultural landscape and leading brand conversations online. Evidenced in the data, this is a group that matters to content creators and marketers alike who are servicing the American public.
We’ll explore how online platforms have unlocked the potential of this digitally-savvy segment, while highlighting some of the community’s trailblazers who will be shaping and shifting US pop culture in 2020 and beyond.