Why Asian Americans Matter to Marketers Now

Date TBA


Mariko Carpenter


Telly Wong

IW Group

There is a sea change in how Asian Americans are perceived in this country and, more importantly, how they are perceiving themselves. As the fastest-growing ethnic segment with a buying power that exceeds $1 trillion, Asian Americans are capturing the spotlight across our cultural landscape and leading brand conversations online. Evidenced in the data, this is a group that matters to content creators and marketers alike who are servicing the American public.
We’ll explore how online platforms have unlocked the potential of this digitally-savvy segment, while highlighting some of the community’s trailblazers who will be shaping and shifting US pop culture in 2020 and beyond.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Presentation
Event Type: Session