Mariko S. Carpenter is the Vice President of Strategic Community Alliance at Nielsen, the world’s largest consumer research company. She serves as the thought leader on the Asian American market, delivering the narrative behind the data on how brands can drive growth by winning the loyalty of Asian Americans. Mariko is the co-author of Nielsen’s award-winning annual, Asian American Consumer Report, which unpacks the latest trends in the Asian American market.
Mariko was a recipient of the 2018 Outstanding 50 Asian Americans in Business Awards by Asian American Business Development Center and serves on the Board of the National Asian American Chamber of Commerce and Entrepreneurship. Prior to joining Nielsen, Mariko was the Consumer Marketing lead at Condé Nast, responsible for three iconic brands: GQ, Bon Appétit and Golf Digest. She holds a M.S. in Marketing from New York University and a B.A. in French and Asian Studies from Vassar College, and is based in New York City.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.