Recreating History: Dr. King and the March

This session will be a case study/post mortem of TIME’s immersive project The March, which brings Dr. Martin Luther King Jr.’s iconic “I Have a Dream” speech and the march on Washington D.C. to life through a location based VR experience. We will focus on the many factors that have to come together to pull this kind of project off successfully. It is part technical, creative, logistics, personalities, rights and the sheer gravitas of what we were trying to achieve. Failure was not an option but it can still be a scary ride.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

John Canning

Digital Domain

Alton Glass

GRX Immersive Labs

Kaylon Hunt

JuVee Productions

Mia Tramz

Time + LIFE VR

Details

Primary Entry:
Music Badge
Platinum Badge
Film Badge
Interactive Badge
Format:

Panel

Type:

Session

Track:

Experiential Storytelling

Level:

Beginner