photo of Alton Glass

Alton Glass

CEO - Co-Founder
GRX Immersive Labs

Alton Glass is a visionary entrepreneur who leads a team of new media gurus tackling contemporary issues through immersive storytelling. They create enterprises based on VR, AR, and formats not yet envisioned while prioritizing community capacity building to ensure that communities have access to new technology, tools, training and are apart of the futuristic narrative — to code a better tomorrow. Glass spent over 10 years producing and directing award-winning feature films and documentaries and founded Glassrock Entertainment. In 2015, Glass transformed the company into GRX Immersive Labs, a creative technology studio and R&D lab to signal a dedicated focus on virtual reality storytelling and emerging technologies, as well as a new model for creative entrepreneurship. GRX is blazing a trail to ensure that the diverse media makers of the future - maximize their potential as leaders, creators, and innovators in virtual reality and immersive narrative platforms.

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