The Future of Cannabis is Black and Brown

Please be aware that cannabis and related laws vary. Programming in this track is designed to inform attendees about this fast-changing industry, and does not promote the use or sale of illegal drugs.

The lack of diversity and equity in ownership and all aspects of cannabis is well documented (by the NYTimes the Washington Post, etc.) and lamented among advocates, policymakers, and community alike. What isn’t as obvious is the “how to create an equitable and just industry that serves the communities most impacted by the war on drugs.” Panel members Christine De La Rosa, of the People’s Dispensary, Wanda James, of Simply Pure and Melek Dexter, of Re-Up, moderated by Kelly Perez, of kindColorado and Cannabis Doing Good, will focus on strategies and practical tactics to get us there. The right and just thing to do for racially equitable industry is also the profitable thing to do in business.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Christine De La Rosa
Christine De La Rosa

The People’s Group

photo of Melek Dexter
Melek Dexter

ReUp Management

photo of Wanda James
Wanda James

Simply Pure

photo of Kelly Perez
Kelly Perez

Cannabis Doing Good And The Cannabis Impact Fund

Primary Access
Music Badge
Platinum Badge
Film Badge
Interactive Badge