Kelly Perez is the CEO/co-founder of kindColorado and President/co-founder of Cannabis Doing Good. Her trademarked, Cannabis Social Responsibility (CSR), puts into action, purpose driven cannabis partnerships to support equity/justice, positive community impact, and environmental sustainability. CSR helps to shift the cannabis narrative---from the War on Drugs, to a cultural sea change where opportunities are equitable, policy is just, communities benefit, and cannabis is a circular economic practice. She believes every cannabis company has the power to connect with the community and receive measurable ROI in the process. Kelly was the Human Services Policy Adviser to Colorado Governor John Hickenlooper, and led the creation of the nation’s first Office of Marijuana Coordination, to implement Amendment 64 and to effectively roll out the world’s first legal, adult-use, cannabis market. She works to continuously improve local, state and national policy to benefit the community.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.