Sport as a Catalyst for Interactivity & Innovation

Technological innovations are revolutionizing contemporary entertainment. It has become a consumer good like any other, but with a good potential of innovation offering huge opportunities, especially for the major sports teams. We may wonder what entertainment will look like in a few years, and more particularly in the field of sport. How interactive technologies and artificial intelligence will impact the fan experience but also the performance of our athletes? VR, AI & smart garments will certainly help to create the next generation of players and supporters. In this context, storytelling is now a fundamental part of sport’s experiences. So it's interesting to think about how teams script this experience and push the technology further to generate ever stronger emotions for their fan.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Anick Beaulieu
Anick Beaulieu

C2 International

photo of Pierre-Alexandre Fournier
photo of Jonathan Mailhot
Jonathan Mailhot

Montreal Canadiens (NHL)

photo of Paul Raphael
Paul Raphael

Félix & Paul Studios

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