presented by: Advertising Research Foundation

Privacy: Has Targeted Marketing Gone Too Far?

Does the dream of 1:1 marketing conflict with evolving standards of privacy? As the well-publicized scandals related to election manipulation show the downside for democracy of ad tech's ever-more-narrow targeting, has targeting gone too far to be practical and beneficial to marketers? Yet, isn’t not targeting bad business? Treating people well by giving them something relevant at the right time is important. Using modified Oxford debate rules this session will feature opposing views aired on GDPR, CCPA and similar efforts to rein in digital tracking.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Advanced