photo of Scott Mcdonald

Scott Mcdonald

President & CEO
Advertising Research Foundation

President and CEO of the Advertising Research Foundation.
14 years SVP Research & Analytics at Conde Nast
18 years Adjunct Professor, Columbia Business School
AB from UC Berkeley
Ph.D from Harvard University

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Scott Mcdonald
Can Content Media Catch-Up with Digital? at Fairmont Congressional C
Date TBA
Presented by
Advertising Research Foundation
Privacy: Has Targeted Marketing Gone Too Far? at Fairmont Congressional C
Date TBA
Presented by
Advertising Research Foundation
Events featuring Scott Mcdonald
Can Content Media Catch-Up with Digital? at Fairmont Congressional C
Date TBA
Presented by
Advertising Research Foundation
Privacy: Has Targeted Marketing Gone Too Far? at Fairmont Congressional C
Date TBA
Presented by
Advertising Research Foundation