Presented by G'Day USA

Brands and the Longing for Community

Millennials’ and Generation Z together wield $1.3 trillion in purchasing power in the United States – more than any other generation. Yet these young people are also amongst the most elusive and - despite being hyper-connected - the loneliest. How are entrepreneurs creating experiences that transcend the functionality of a product or service, and satisfy this longing for community?





Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Lindsay Cornell
photo of Nick Stone

Nick Stone

Bluestone Lane

photo of Simon Traynor

Simon Traynor

Movember Foundation

photo of Margaret Zhang

Margaret Zhang

Margaret Zhang

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About
Format: Panel
Type: Session
Level: Beginner