presented by G'Day USA

Brands and the Longing for Community


Millennials’ and Generation Z together wield $1.3 trillion in purchasing power in the United States – more than any other generation. Yet these young people are also amongst the most elusive and - despite being hyper-connected - the loneliest. How are entrepreneurs creating experiences that transcend the functionality of a product or service, and satisfy this longing for community?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Beginner