Presented by G'Day USA
Brands and the Longing for Community
Millennials’ and Generation Z together wield $1.3 trillion in purchasing power in the United States – more than any other generation. Yet these young people are also amongst the most elusive and - despite being hyper-connected - the loneliest. How are entrepreneurs creating experiences that transcend the functionality of a product or service, and satisfy this longing for community?
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Lindsay Cornell
will.i.am
Nick Stone
Bluestone Lane
Simon Traynor
Movember Foundation
Margaret Zhang
Margaret Zhang