Presented by G'Day USA

Brands and the Longing for Community

Millennials’ and Generation Z together wield $1.3 trillion in purchasing power in the United States – more than any other generation. Yet these young people are also amongst the most elusive and - despite being hyper-connected - the loneliest. How are entrepreneurs creating experiences that transcend the functionality of a product or service, and satisfy this longing for community?



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Nick Stone

Bluestone Lane

Simon Traynor

Movember Foundation

Margaret Zhang

Margaret Zhang

Details

Primary Entry:
Music Badge
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Format:

Panel

Type:

Session

Track:

Brands & Marketing

Level:

Beginner