Game design is an eminently creative and artistic exercise that serves as the foundation for a growing global industry. Each game studio has a unique style, but they all share one thing: The Game Design Discipline. From the first loading screen to the last cutscene, effective game design blends art and science to keep players entertained and eager for more. Competing forces work to influence the direction of every game--from the players' vision of the product, to the executives goals to hit--but ultimately, design culture dictates the end result. This panel will discuss how various game design directors with products in a range of lifecycles reconcile their design disciplines with overall studio culture and the material impact this has on each company.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.