Ever see that perfect shot on social media and think, “Wow I want to go there”? Yeah—and so did everyone else. And little by little, we’re ruining these picture perfect destinations. Bucket list stops like Machu Picchu, that spot in Thailand where ‘The Beach’ was filmed, and the city of Venice, are trying to find ways to combat the overtourism that risks ruining them permanently. Amsterdam, for example, has created an app that will show you lesser-known (but equally fascinating) alternatives to popular destinations. Instagram influencers have stopped geo-tagging their photos. Others are changing regulations to make travel to their city more expensive. This panel will deep dive on the issue and discuss who is responsible, what can be done—and needs to be done—to save these destinations.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.