Feminist Rising: Why Brands Must Take a Stand

Today’s feminists are unstoppable – raising their voices for equality, diversity and inclusion. Fashion brands are following suit. Rebecca Minkoff has taken initiative with politics, supporting candidate Catalina Cruz, dubbed “the legislative middle finger to Trump” by NY Mag. Architectural swimwear brand Chromat changed the face of the catwalk and advertising, featuring people of all shapes, sizes, abilities and identifiers.

As brands walk on eggshells to be politically correct, these women-led brands are busting through barriers, and agencies like Berlin Cameron and its Girl Brands Do It Better division are facilitating the charge and attracting customers along the way.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Intermediate