Feminist Rising: Why Brands Must Take a Stand

Mar 8, 2019

12:30pm – 1:30pm CT

Today’s feminists are unstoppable – raising their voices for equality, diversity and inclusion. Fashion brands are following suit. Rebecca Minkoff has taken initiative with politics, supporting candidate Catalina Cruz, dubbed “the legislative middle finger to Trump” by NY Mag. Architectural swimwear brand Chromat changed the face of the catwalk and advertising, featuring people of all shapes, sizes, abilities and identifiers.

As brands walk on eggshells to be politically correct, these women-led brands are busting through barriers, and agencies like Berlin Cameron and its Girl Brands Do It Better division are facilitating the charge and attracting customers along the way.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Jennifer Dasilva

Berlin Cameron

Kimberly Jenkins

Parsons School of Design; Pratt Institute

Rebecca Minkoff

Rebecca Minkoff

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film Badge
Format:

Panel

Type:

Session

Track:

Style & Retail

Level:

Intermediate