Becca McCharen-Tran

Becca McCharen-Tran is founder and creative director of future-forward bodywear brand Chromat. A Forbes 30 under 30 pick for “People Who Are Reinventing the World”, McCharen-Tran is focused on bridging the worlds of technology and fashion through empowering bodywear for all bodies.

Raised in Lynchburg, VA, the UVA School of Architecture graduate fuses a technical background with a focus on the body as site to create pieces for boundary-breaking #ChromatBABES.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.