presented by SAP

Humanizing Your Brand in the Robot-Era


Howard Belk


Alicia Tillman


We live in an incredibly intelligent world where machines are able to perform more and more tasks previously done by humans. As these technologies become intrinsic in our daily lives, consumers are increasingly valuing – and actively seeking – human connections. This panel of experts will explore how marketers can humanize their brand and connect with consumers in a way that appeals to their emotional psyche, drawing them in on deeper levels than ever before. Audience members will learn how to navigate the purchasing and deployment of the latest technologies in ways that will both maintain and strengthen customer bonds. They will also come away with a better understanding of who is responsible for driving these human experiences, and tactics for creating more emotionally-charged campaigns that activate consumers while creating brand loyalty.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Intermediate