Chief Marketing Officer, SAP
As the Chief Marketing Officer at SAP, Alicia Tillman is responsible for creating and accelerating the company’s marketing strategy and brand recognition across the globe. She is focused on driving the company vision of helping the world run better and improve people’s lives by building marketing programs and thought leadership to promote our exceptional product innovation and purpose driven initiatives.
Previously, she was the Chief Marketing Officer of SAP Ariba, the world’s largest business to business commerce network and was accountable for the development of the marketing strategy across the globe. Prior to joining SAP, she spent 11 years at American Express as the head of Marketing and Business Services after leading Public Affairs, Corporate Communications and Media Relations for the Global Business Travel division. Under her leadership, Alicia built a global organization recognized for developing a strong brand and consistent messaging that gave the business a leading voice in the industry.
Alicia is a graduate of the prestigious Chief Marketing Officer program at The Kellogg School of Management at Northwestern in June 2017 and holds a BA in Mass Communications with an emphasis in International Marketing, Public Relations and Advertising from Lycoming College.
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