Women are Building the Brands We’ve Always Wanted

Recording: Women are Building the Brands We’ve Always Wanted, Mar 10, 2019


Human brands. This term has become an aspirational goal for businesses across the globe, sparked by an evolution in the desire for a person, instead of a persona, behind the brand. Gone are the days of positioning and control; consumers are demanding authenticity and connection. But why is this only recently realized? Our panel of powerhouse marketers will dig into the increasing purchasing power of women, the impact women are having on brand marketing as well as how more representation in the C-Suite is helping to forge a new frontier for brands to prioritize being open, real and empathetic.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Advanced