Although virtual and augmented reality (AR & VR) have been around in some capacity for years, the demand for both has rapidly expanded recently. Specifically in entertainment and media, companies are attempting to keep up with the rate of development of AR & VR technologies. Although attorneys may not be the first group thought of to bring AR & VR to life, they are involving themselves from the inception of these new technologies to get ahead of the inevitable new legal issues that will follow.
In this Dual, an in-house attorney at a leading entertainment and media company will give a demonstration of the AR & VR technologies they are are working on, as well as discuss the pressing legal issues in the field with an experienced outside counsel.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.