Monique Cheng Joe

Sr VP Head of Brands & Content Intellectual Property

Monique Cheng Joe is Senior Vice President, Head of Brands and Content Intellectual Property at NBCUniversal in Los Angeles, California. She oversees an experienced intellectual property team that supports the development of brands and the production of content for all company businesses ranging from Universal Pictures, DreamWorks Animation and Focus Features to NBC, NBC News and Telemundo to Universal Parks and Resorts. The team handles title, trademark, copyright, right of publicity, production, domain name, anti-counterfeiting and other related issues. Such issues range from providing strategic advice on branding initiatives to advising on new corporate acquisitions to considering novel, legal issues presented in the various countries in which the company operates around the globe.

She was previously the Head of Trademarks at DreamWorks Animation. She managed intellectual property matters for the studio, including domestic and international title, trademark, copyright and domain name issues. In this role, she worked with business leaders across the company from the chief executive suites of DreamWorks Animation and Oriental DreamWorks to the start-up offices of AwesomnessTV.

Prior to DreamWorks Animation, she spent more than a decade at NBCUniversal Media, rising to Vice President, Trademark Counsel. During her first stint at NBCU, the trademark portfolio more than doubled in size through the integration and acquisition of businesses such as Oxygen, E! Entertainment, and Carnival Film and Television.

Prior to joining NBCUniversal, Ms. Cheng Joe was Counsel, Business and Legal Affairs at Fox Family Worldwide and then Counsel at The Walt Disney Company.

Ms. Joe was named to the first ever WTR 300: The World’s Leading Corporate Trademark Professionals in 2017 and then again in 2018.

Ms. Cheng Joe graduated from Fordham University School of Law and received a B.S.B.A. in international business with a minor in Mandarin Chinese from Georgetown University.

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Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.