Making Consumers Care by Doing it the Hard Way

Making Consumers Care by Doing it the Hard Way

People have a deeper connection with a story when they see the human touch. Consumers are interested in how things are made and who made something, so why wouldn't this expectation extend to content as well? The conversation is about why people respond to the craftsmanship of stop-motion animation and how to protect that craftsmanship when working with brands that have tons of guidelines. The key? Educating our partners. Embracing imperfection. And creating space for improvisation.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Dual
Event Type: Session
Level: Beginner