#MakeConsumersCare

Making Consumers Care by Doing it the Hard Way

Mar 13, 2019

3:30pm – 4:30pm CT

People have a deeper connection with a story when they see the human touch. Consumers are interested in how things are made and who made something, so why wouldn't this expectation extend to content as well? The conversation is about why people respond to the craftsmanship of stop-motion animation and how to protect that craftsmanship when working with brands that have tons of guidelines. The key? Educating our partners. Embracing imperfection. And creating space for improvisation.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

David Brooks

Stoopid Buddy Stoodios

Marie Pavlich

Stoopid Buddy Stoodios

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film Badge
Format:

Dual

Type:

Session

Track:

Brands & Marketing

Level:

Beginner