Marie is a results-oriented, marketer. She sets goals, then create a map to get there. Her experience has taught her that getting to actionable and exciting strategies requires the right framework and empathy for the brand and the consumer. She believes in mining interesting insights, understanding the data and exploring a variety of ideas (even the scary ones). In the end, the strategy/creative only works if people understand it, so she uses her skills as a storyteller to package information in a way that will resonate.
She is motivated by finding innovative solutions for the challenges brands face. Her background spans start-ups to Fortune 500 companies, in verticals ranging from finance to consumer packaged goods. The brands she has worked on have increased sales and awareness while winning industry awards.
In addition to being a #BossLady she enjoys hiking with her husband and son and honing her humor in UCB sketch classes.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.