From Branded to Being the Brand

Recording: From Branded to Being the Brand , Mar 12, 2019

This session will take a deep dive into how artists are evolving from providing services to being the product. Hear from dynamic speakers who are leading the industry. They will discuss how they have evolved, current challenges, and whats the future of the industry looks like.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Track: Design
Level: Beginner