The fascination with individual mobility is unwavering. Then as now, cars have long been symbols of freedom and movement – empowering generations to take to the open road and choose their own destinies. For many people, however, the car has taken on a new role, as consumers supplement traditional car ownership with alternative mobility options. Consumers’ needs are shifting and the mobility landscape is evolving to meet the demands of a digital age, making a wide range of vehicles more readily available simply by tapping your phone. For automakers to remain relevant and drive growth, they will need to look beyond traditional sales models and rethink their approach to engagement in order to offer a broadened value proposition to consumers.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.