Russell Lemmer

Russell Lemmer, President and Founder at Dealerware, is a storied business builder known for developing mobility concepts into high-value businesses. In his role, Lemmer leads the growth and expansion for Dealerware, the first fully-digital, fully-connected loaner management platform. A self-proclaimed problem-solver, Russ is working with auto dealers, dealer groups and OEMs to utilize technology to transform their business model. Under his leadership, Dealerware’s growth is rapidly accelerating and now has thousands of vehicles under management at hundreds of dealerships across the nation. Prior to leading the Dealerware business, Russ co-founded Silvercar in 2011, and was the driving force behind the framework to elevate Silvercar as an industry disrupter. He held roles at the company including Vice President of Business Development, Vice President of Marketing and Vice President of Strategy and Growth. Prior to Silvercar, Lemmer served as an Associate and Venture Capital Investor in Austin Ventures and Consultant at Bain & Company where he mastered the art of identifying viable, disruptive business ideas and strategic problem solving. Russ is a graduate of the University of Texas at Austin, where he received a B.B.A. in Business Honors and Finance. He resides in Austin, Texas.



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