Sherrill Kaplan

Zipcar’s personality is indescribably unique. We’ll try to describe it anyway: approachable, quirky, clever, simple, and our fave: fun. Enter Sherrill, responsible for driving growth across Zipcar’s consumer, university and business segments, she carries the same upbeat confidence that got our start-up wheels turning. From championing our brand to illuminating the benefits of car sharing, Zipcar’s marketing and sales—just like our vehicles—covers a lot of ground. Before taking the marketing wheel at Zipcar, Sherrill was vice president of digital marketing & innovation at Dunkin’ Brands, a company with a beloved following of its own. Prior to that, Sherrill was the director of client services at Cartera Commerce. Sherrill is an independent board director of Fiesta Restaurant Group (FRGI), a member of the American Express Consumer Advisory Board and the Massachusetts Innovation & Technology Exchange (MITX) Board. Sherrill holds a BS in Special Education from Boston University and an MBA from the Daniels College of Business—University of Denver. When not helming the Zipcar marketing crew, Sherrill loves spending time with her husband Adam and their three daughters.

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