Design is the key differentiator: In the automotive world, the fashion business, or other consumer products. A$AP Rocky is critically acclaimed global performer and recording artist and a highly successful global apparel and accessories designer who owns, operates, and distributes his own brands. Rocky’s work in these areas has inspired and informed urban and youth culture on a global level. Gorden Wagener is responsible for the design of every touchpoint customers experience at the luxury label Mercedes-Benz. All actual cars and trucks with the three pointed star follow his design philosophy of Sensual Purity. Both gentlemen are at the top of their respective arts, and are responsible for design and creativity into their respective constituencies and consumer base. Both collaborate with a select group of highly talented, multidisciplinary people – A$AP Mob and Mercedes-Benz design team – to create cutting-edge products that push boundaries, command respect and garner widespread appeal. Join them for a discussion on creativity, disruption, fans, followers, customers – and how to create and become a beloved brand.

This conversation will be moderated by Josh Rubin, photographer, designer and founder of COOL HUNTING.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.