photo of Gorden Wagener

Gorden Wagener

Chief Design Officer Daimler AG
at
Daimler AG

Gorden Wagener, born on September 3, 1968, is Chief Design Officer at Daimler AG and therefore responsible for the Design of Mercedes-Benz Cars, Mercedes-Benz Vans and Daimler Trucks. After studying Industrial Design at the University of Essen (1990-1993), he specialized his studies in Transportation Design at The Royal College of Art in London. He joined Daimler-Benz AG in 1997 and in 2008 Gorden Wagener took over his current position for the worldwide operating design unit of Daimler AG. For him, design defines brands and a holistic approach is essential. Not only the products but also the brands of Daimler AG must be staged perfectly. Therefore, he and his international team are responsible for the design of all brands and products within Daimler AG, including all cars as well as a holistic corporate design of all brands. The focus is on the Mercedes-Benz brand. Under his leadership, the new design philosophy of sensual purity, which defines a modern luxury, was created in 2009. It embodies both characteristics „hot“ and „cool“ and thereby expresses an essential aspect of the brand - the bipolarity of emotion and intelligence. Derived from the design philosophy Sensual Purity, Design defined a distinct brand aesthetic for Mercedes-Benz and each of its sub-brands.



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Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Gorden Wagener