The gaming industry is flourishing and the largest brands in the world are taking a keen note. Learn how these global brand leaders are approaching the gaming space and how their perspectives have shifted dramatically from "the early years" to this new age of gaming. With some of the biggest advertising and marketing players pouring millions of dollars across all sectors of this industry, how will new programs develop and marketing initiatives take shape for the next wave of gaming’s growth?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.