#messengermarketing

Messenger Bots: The Evolution of Digital Marketing

Mar 15, 2018

2:00pm – 3:00pm CT

The session is aimed at exploring the use of messenger bots for the purposes of digital marketing. Messaging is the preferred way of communication for most smartphone users nowadays - since 2015 the use of top 4 messaging apps has surpassed the use of top 4 social networks. Bots enable businesses and organizations to connect with their customers, prospects, audiences, etc in a medium where people spend most their time. With the use of specific techniques, a business can establish a communication channel that will maximize the value of their offering to both their audience as well as the business itself.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Linda Lee

Facebook

Susan Tjioe

T-Mobile

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film Badge
Format:

Panel

Type:

Session

Track:

Intelligent Future