presented by: W2O

Next-Gen Content Marketing: Reaching Digital Natives

Next-Gen Content Marketing: Reaching Digital Natives
Recording: Next-Gen Content Marketing: Reaching Digital Natives, Mar 14, 2018

Speakers

Brian Monahan

Pinterest

Aaron Strout

W2O Group

We live in an age of an endless barrage of media. From streaming content on Netflix, stunning imagery on Pinterest and insightful long form and short form content from innovative brands like Intuit. How can you find your next customers by leveraging this content? How do we measure the effectiveness of this content? What can we expect next? Hear from three brand leaders on how research and insights power content, why camera is the new keyboard and how to create next-level social content.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session