Christine Morrison

"Christine leads the end to end (product, marketing, care) social strategy across Intuit's Consumer Group. She is interested in the intersection between business needs and what customers naturally want to do such that we drive great outcomes for both. She thinks about Intuit's 35M customers as assets: how can we take the many contributions our customers make and use them to benefit the larger audience.

Christine is a proud member of the board of directors of WOMMA and a Social/Digital Marketing Committee chair for ANA.

Her work has been featured in some pretty high-profile places, like:
-""Growth Hacker Marketing"" by Ryan Holiday
-""Social Media Metrics"" by Jim Sterne
-""The Ultimate Question"" by Fred Riechheld
-""Groundswell"" by Charlene Li and Josh Bernoff
-CNN's Social Media Superstars
-Harvard Business Review, WSJ, and many others."

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]