It’s the responsibility of industry stakeholders - agents, managers, artists, promoters and the companies like Ticketmaster who support them - to ensure tickets are being sold to people who actually intend to use them. This panel will take an in-depth look at the road to planning an onsale from the economics of a tour to fan identification and engagement using the latest technology like Verified Fan - all with the end goal of putting fans first.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]