Verified Fan-Demonium: How To Put Your Fans First

Recording: Verified Fan-Demonium: How To Put Your Fans First, Mar 15, 2018

Speakers

David Marcus

Ticketmaster

Tara Traub

Live Nation Entertainment

Chris Woltman

Element One Music, Marketing and Management

It’s the responsibility of industry stakeholders - agents, managers, artists, promoters and the companies like Ticketmaster who support them - to ensure tickets are being sold to people who actually intend to use them. This panel will take an in-depth look at the road to planning an onsale from the economics of a tour to fan identification and engagement using the latest technology like Verified Fan - all with the end goal of putting fans first.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Secondary Entry: Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Advanced