Verified Fan-Demonium: How To Put Your Fans First


Chris Woltman

Element One Music, Marketing and Management

David Marcus


Sara Winter

The Messina Group

Tara Traub

Live Nation Entertainment

It’s the responsibility of industry stakeholders - agents, managers, artists, promoters and the companies like Ticketmaster who support them - to ensure tickets are being sold to people who actually intend to use them. This panel will take an in-depth look at the road to planning an onsale from the economics of a tour to fan identification and engagement using the latest technology like Verified Fan - all with the end goal of putting fans first.

Primary Access: Music Badge, Platinum Badge, Artist Wristband
Secondary Access: Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Advanced