Tara Traub

VP, North American Touring
Live Nation Entertainment

Tara Traub is currently a VP of North American Touring at Live Nation. Traub joined the leading live entertainment company as an intern 15 years ago and quickly rose through the ranks. She now books top-earning tours with artists like Meghan Trainor, 5 Seconds of Summer, Fifth Harmony, Niall Horan, Melanie Martinez, and more.  Traub was responsible for 400 shows in 2016 and 2017, grossing nearly $55 million dollars in total. Most recently Traub promoted Harry Styles’ 2017 and 2018 Live on Tour. Traub was recognized as part of Billboard’s 40 Under 40 list in 2016. She is a graduate of the University of Michigan.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.