#EngagingthruData

Beyond the Game: Data-Driven Fan Engagement

Mar 9, 2018

11:00am – 12:00pm CT

With over half of the world’s population identifying themselves as sports fans, clubs and teams are investing in new ways to engage with their fans 24/7. Data is enabling sports clubs and teams to provide relevant content to their fans across the globe, from VR to live streams. But how do sports teams cut through all the noise in a crowded market to interact with and develop their fan base? We'll explore how data can be used to predict and meet the needs of the always-on fan.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Andy Burnham

Greater Manchester

Andrew Diggle

Manchester United Football Club

Peter Heneghan

LADbible Group

Details

Primary Entry:
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Format:

Panel

Type:

Session

Track:

Sports

Level:

Intermediate