Andrew Diggle

Head of Content, Programming & Productions
Manchester United Football Club

Andrew Diggle is Head of Content, Programming and Production at Manchester United Football Club, overseeing all content production across TV, digital, social and traditional channels. He has overseen the optimization of storytelling campaigns across multiple channels and platforms and the integration and scale up of analytics into the media business, as well as the alignment and integration of content into the club’s underlying digital transformation. Prior to joining MU he was central in two start-ups: one for a few months and one that grew over eleven years: before that he started his career in digital publishing.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.