Pivoting to Video the Best Way
Companies’ “pivot to video” is the subject of much debate right now. Done wrong, it can end horribly. Done right, it can be self-sustaining and profitable for media companies. Leading publishers will discuss their strategies for building a successful video brand on top of a great writing and reporting operation.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Matt Danzico
NBC News
Micah Gelman
The Washington Post
Anna Jimenez
Hearst Digital Media
Croi McNamara
Conde Nast Entertainment
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