Pivoting to Video the Best Way

Recording: Pivoting to Video the Best Way, Mar 13, 2018

Speakers

Matt Danzico

NBC News

Micah Gelman

The Washington Post

Anna Jimenez

Hearst Digital Media

Croi McNamara

Conde Nast Entertainment

Companies’ “pivot to video” is the subject of much debate right now. Done wrong, it can end horribly. Done right, it can be self-sustaining and profitable for media companies. Leading publishers will discuss their strategies for building a successful video brand on top of a great writing and reporting operation.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Advanced