Croi McNamara

Croi McNamara was named SVP of programming for digital video at Condé Nast Entertainment in January 2017. In this role, she oversees the creative development of the company’s popular digital video content, and works with the Condé Nast brand editorial staff to ensure the company’s creative vision is being implemented.

McNamara most recently served as VP and general manager at Upworthy Media, where she grew monthly video views to more than 300 million. Prior to Upworthy, McNamara served as the global head of design and media for Thomson Reuters IP&S, where she was instrumental in the company’s pivot to digital and video storytelling. Previously, she was a director and executive producer for Discovery Communications’ digital studios and published tens of thousands of pieces of content annually.

McNamara began her career as a producer, writer and line producer, working for National Geographic, Discovery Communications, RTE, NHK and the Food Network, among others.

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