Westworld: Establishing A Transmedia Franchise

Westworld: Establishing A Transmedia Franchise

Speakers

Jim Marsh

HBO

Tanner Stransky

HBO

Westworld offers viewers an opportunity to explore the dawn of artificial intelligence and the future of sin, but the mythology of the series extends far beyond what is seen on television. To launch its new drama series, HBO and the Westworld team created a fully integrated campaign that leveraged cutting edge technologies and user data to present a unique, interactive campaign with the goal of driving mass awareness and establishing a rabid fanbase.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Beginner