Westworld offers viewers an opportunity to explore the dawn of artificial intelligence and the future of sin, but the mythology of the series extends far beyond what is seen on television. To launch its new drama series, HBO and the Westworld team created a fully integrated campaign that leveraged cutting edge technologies and user data to present a unique, interactive campaign with the goal of driving mass awareness and establishing a rabid fanbase.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]