Tanner Stransky is Director of Digital Content at HBO Digital & Social Media, where he leads development of marketing content—everything from video and text to AR, VR and voice—for the HBO brand and all programming. His goal is to build digital and social content that solves marketing and messaging challenges and drives consumer awareness, engagement, delight, retention and acquisition. Tanner loves big ideas, unforged paths and prioritizes a “let’s try it” mentality that has led to complex, stunning work on shows including Game of Thrones, Westworld, Big Little Lies, Girls, Leftovers and more. Through collaborating closely with HBO’s showrunners and programmers, Tanner’s campaigns have been widely recognized for their imagination and innovation, garnering him an Emmy and multiple Webby and Promax awards.
Tanner began working in entertainment media and marketing for more than 15 years ago, beginning his career at Entertainment Weekly and EW.com, rising from editorial assistant to staff editor over a seven-year tenure that found him working in both New York City and Los Angeles, writing several cover stories and hosting a weekly radio show, Bullseye Hour, on EW's Sirius radio station. In May 2008, he published an entertainment-pegged career-advice book, Find Your Inner Ugly Betty: 25 Career Lessons for Young Professionals Inspired by TV Shows, through Kaplan. Tanner has freelanced for Cosmopolitan.com and TheKnot.com and previously worked at Teen People, the New York Post and ON DIRECTV.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.