Cross-Cultural, Multilingual and Localized Design


Julie Blitzer

Design Group Italia

Huatong Sun

University of Washington-Tacoma

Amol Kadam

Red Blur Blur Ideas Dmcc (RBBi)

Today’s devices, interfaces, screens and apps are no longer local. This panel will introduce empirical research and field experiences on how people from different cultures, languages and places may interact with digital products and services differently through real-world examples of successes and failures. The panelists will offer design heuristics for how to approach interactive projects considering globalisation, multilingualism and cultural sensitivity.

Primary Access: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: Design
Level: Intermediate