Brands are looking to connect with consumers in new and relatable ways to drive best brand objective. The increase in brand-artist partnerships has been a big development in consumer awareness. There is no one-size fits all when it comes to approaching brands with your music. In this panel we will discuss how you can win that brand and help the brand tell a story an come alive with your music. From the approach, case studies and best pitch practices to create a winning formula.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]