Shira Yevin has worked on all sides of the brand-artist equation, as both an artist herself (Shiragirl) and on behalf of brands (COLLiDE Agency, Pabst Blue Ribbon, Small Town Brewery). As an artist, Shira's band Shiragirl founded the Vans Warped Tour Shiragirl Stage, featuring female artists- including Joan Jett and Paramore- and worked with various sponsors to make it all happen. Shiragirl has toured with various acts including Rancid/NOFX, was including in the Rock N Roll Hall of Fame Warped exhibit, and received an MTV Warpie Award for "most punk rock way to win a place in the family" after initially crashing the male-dominated tour.
On behalf of brands, Shira has worked for various companies including Small Town Brewery (Director of Field Marketing), the Truth campaign (MC/press spokesperson), Naked Juice, Sparks, and Pabst Blue Ribbon, having spent over 8 years at Pabst Brewing Company- culminating in her role as Director of Special Events. Currently, Shira is now Director of Business Development at COLLiDE, an award-winning experiential marketing agency, specializing in music and culture.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.