Starting a business is both thrilling and overwhelming. Identifying and protecting your intellectual property assets early is often the key to later success. In this session, led by representatives from the United States Patent and Trademark Office in collaboration with the Licensing Executives Society and other IP-related organizations, learn how to integrate an IP strategy into your overall business plan and have the opportunity to ask questions one-on-one with these subject matter experts.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]