#CultBrands

The Secrets of Cult Brands

Mar 10, 2018

5:00pm – 6:00pm CT

It sounds like an almost impossible dream for a marketer: build a brand consumers don’t just care about, but instead one they religiously advocate for. We’ll look at how industry-disrupting brands like Glossier, NFL, and Instagram achieve cult-brand status by giving their customers something to believe in that goes beyond the product they’re selling. How do you turn fondness into die-hard loyalty? How do these brands think about their customers, their competition—and themselves?

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Spike Jones

Spredfast

Jeff Taylor

Instagram

Ali Weiss

Glossier

Details

Primary Entry:
Platinum Badge
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Secondary Entry:
Music Badge
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Format:

Panel

Type:

Session

Track:

Brands & Marketing

Level:

Intermediate