The Secrets of Cult Brands

Mar 10, 2018 |


Jeff Taylor


Ali Weiss


Spike Jones

Spredfast Inc

It sounds like an almost impossible dream for a marketer: Build a brand consumers don’t just care about, but instead one they religiously advocate for. We’ll look at how industry-disrupting brands like Soulcycle, Dollar Shave Club and Lululemon achieve cult brand status by giving their customers something to believe in that goes beyond the product they’re selling. How do you turn fondness into die-hard loyalty? How do these brands think about their customers, their competition—and themselves?

Primary Access: Platinum Badge, Interactive Badge
Secondary Access: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Intermediate