Alissa Lieppman

Sr Dir, Club Media Strategy
NFL

Alissa Lieppman just completed her eighth season with the NFL, where she has built out a dedicated media strategy department with the sole purpose of helping the 32 NFL clubs optimize and achieve each organization’s digital and social objectives. By using the wealth of data available, this presents opportunities to highlight the most engaging content, maximize product and social platform tools, and identify trends from both an aggregate and individual club level.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.