ENCORE: Facebook IQ: The 5 Consumer Shifts Shaping 2020

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By the year 2020, more people will have mobile devices than running water or electricity at home, mobile will generate half of US ecommerce and 85% of customer interactions will be handled without a human.
But if you know where to look, you can find the future all around you, right now — from how people use messaging apps in Southeast Asia to mobile payments in Sub-Saharan Africa.
Join Facebook IQ to learn which of these shifts you can leverage for relevance and success tomorrow.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

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Ann Mack

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Format: Dual
Type: Session
Level: Intermediate