Authentic Storytelling: Designing Narratives Around Cultural Identity
At BuzzFeed, a diverse set of voices are shaping meaningful, genuine storytelling by exploring the larger themes around culture and creating identity based content. Individual creators are empowered to shape stories and narratives around their own personal experiences, building a colorful collection of stories that engage a global audience. The digital media company’s latest storytelling initiative is the Creators Program, helmed by Caitlin Cowie and Ella Mielniczenko, which includes talent from channels including Pero Like, Boldy, Ladylike and more. The creators, including Claudia Restrepo and Jazzmyne Jay, give voice to the underrepresented and showcase unique perspectives, all while experimenting with new formats and evolving for the future.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.