presented by Pandora

Why the Hardest Working Media is Between Your Ears

Mar 12, 2017 | 3:30pm – 4:30pm CT
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For those of you who think audio is old school or part of the golden days of yester-year’s radio, it’s time to rethink things! The acceleration of technology and the ubiquity of mobile brought the sexy back in audio. We live in a world where voice is the new touch. The rise of voice activated devices makes things as simple and easy as a voice command. And when is the last time you went anywhere where people didn’t have a headset on or weren’t donning earbuds? We truly live in an earbud era and that’s why audio has become the most native of all digital ads. Listen to an esteemed panel of industry experts discuss how Audio is the advertising industry’s secret weapon for capturing attention and connecting with an audience.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Beginner