Muslims are very popular on social media, mainstream news and political rhetoric. Everyone is talking or tweeting about us. It's exhausting having to defend, explain and rebut trolls, extremists, and otherwise well-intentioned folks who've been fed ignorance and fear. . Some of us have been tried by fire, and we want to share our best practices with you. Through theory, practice and case studies, we want to share the best strategy to get your message/campaign to rise above the fray.