In this session, social media community managers come face-to-face with their page trolls. Hear some horror stories from the social media managers responsible for keeping a page clean, and hear what drove the blasting from some of the internet’s top trolls. You may be surprised to hear rationale from the other side. When and why does trolling begin, and how do trolls react when a brand talks back?
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.